Flieder feels like 2AM.
A lilac sky over Cape Town, the kind you don’t forget.
Warm rain falling, wine in hand, rain boots splashing through puddles.
We danced on rooftops, soaked and laughing, music playing somewhere.
Nothing was planned, but everything felt right.
That’s GIGI — real moments, real friends, a little messy, forever magic.
Meet rhode
We are not chasing trends, we create memories.
We design every GIGI piece to move with you — through mornings and midnights, city streets and coastal escapes. Wear it oversized or fitted, layered or solo, dressed up or all the way down. Our styles are made to mix, made to travel, and made to live in. Because life’s best moments
don’t come with a dress code.
Create memories
glazing milk
A hydrating essence packed with nutrient-rich, clinically proven ingredients. Calms irritated skin and helps the rest of your products absorb.
Soak it up
This is just the beginning.
GIGI is more than what you wear — it’s how you live, who you love, and the moments you’ll never forget.
Thank you for being part of it. Wherever you go next, take us with you. The story continues, and you’re in it.
Shop rhode